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  • Publications:
    • Besharat, Ali, Tia Quinlan-Wilder, Carol Johnson, and Don Bacon, “The Value Hub Model: A Useful Visual Summary for Marketing Education”, abstract published in the proceedings of Marketing Educator’s Association conference, April, 2015
    • Bacon, Donald and Tia Quinlan-Wilder, “Exploring the Development of Marketing Expertise with Authentic Assessment”, abstract published in the proceedings of Marketing Educator’s Association conference, April, 2014
    • Bacon, Donald and Tia Quinlan-Wilder, “Toward a Computer-Scored Assessment of Marketing Expertise”, abstract published in the proceedings of Marketing Educator’s Association conference, April, 2011
    • Quinlan-Wilder, Tia, End-of-section case “Are Three Wheels Better than Two?: The Can-Am Spyder” for CB, 3e (Babin/Harris) consumer behavior text, 2011.
  • Textbook Supplement Authorship:
    • Quinlan-Wilder, Tia, LearnSmart interactive/adaptive learning assessments to accompany Marketing 10e (Kerin et al), McGraw-Hill/Irwin, 2011 and subsequent editions 11e (2013), 12e (2015), 13e (2017), 14e (2019), 15e reviewer only (2021 copyright).
    • Quinlan-Wilder, Tia, Test Bank to accompany Marketing 13e (Kerin et al), McGraw-Hill/Irwin, 2017 and subsequent editions 14e (2019) and 15e (2021 copyright).
    • Quinlan-Wilder, Tia, LearnSmart interactive/adaptive learning assessments to accompany Marketing The Core 4e (Kerin et al), McGraw-Hill/Irwin, 2012 and subsequent editions 5e (2014), 6e (2016), 7e (2018), 8e (2020 copyright).
    • Quinlan-Wilder, Tia, Test Bank to accompany Marketing The Core, 4e (Kerin et al), McGraw-Hill/Irwin, 2012 and subsequent editions 5e (2014), 6e (2016), 7e (2018), 8e (2020 copyright).
    • Quinlan-Wilder, Tia, Test Bank to accompany Management, A Practical Introduction, 6e (Kinicki), McGraw-Hill/Irwin, 2012, and previous edition 5e (2010).
    • Quinlan-Wilder, Tia, iPad quizzes to accompany Management, 10e (Bateman), McGraw-Hill/Irwin, 2011.
    • Quinlan-Wilder, Tia, Test Bank to accompany Management, 10e (Bateman), McGraw-Hill/Irwin, 2011.
    • Quinlan-Wilder, Tia, Test Bank to accompany Management Essentials, 4e (Jones), McGraw-Hill/Irwin, 2011.
    • Quinlan-Wilder, Tia, Test Bank to accompany Strategic Management, Creating Competitive Advantage, 6e (Dess), McGraw-Hill/Irwin, 2011.
  • Presentations:
    • MMA (Marketing Management Association), presentation, “Integrating Technology into Marketing Education,” September, 2019
    • MMA (Marketing Management Association), presentation, “Innovations in Teaching Principles in Marketing,” September, 2017
    • NACRA Annual Meeting (North American Case Research Association), case roundtable presentation, “Selling for D&H Tire Storage” October, 2015
    • NACRA Annual Meeting (North American Case Research Association), case embryo roundtable presentation, “Nepal Earthquakes: How Should Nepali Tea Traders Help” October, 2015
    • MEA (Marketing Educators Association), presentation, “The Value Hub Model: A Useful Visual Summary for Marketing Education”, April, 2015
    • MEA (Marketing Educators Association), presentation, “Exploring the Development of Marketing Expertise with Authentic Assessment”, April, 2014
    • NACRA Annual Meeting (North American Case Research Association), case embryo roundtable presentation, “Selling for K&N Storage” October, 2013
    • NACRA Annual Meeting (North American Case Research Association), case embryo roundtable presentation, “She-Edison: Launching a Yard Tool on HSN” October, 2012
    • MEA (Marketing Educators Association), presentation, “Toward a Computer-Scored Assessment of Marketing Expertise”, April, 2011

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This portfolio last updated: 26-Dec-2021 11:15 AM