• Research Articles

  • Refereed Journal Publications
  • Refereed Conference Proceedings
    • “The World at Our Fingertips: Understanding Consumer Conversion from Search, Click-though, to Book,” K. Xie and Y.J. Lee, Proceedings of the 2015 Annual ICHRIE Summer Conference & Marketplace in Orlando, Florida July 2015. Forthcoming.
    • “Quantifying the Impact of Earned and Owned Social Media Exposures in a Two-stage Decision Making Model of Brand Purchase,” K. Xie and Y.J. Lee, Proceedings of the 35th International Conference on Information Systems (ICIS), Auckland, December 2014.
    • “An Empirical Study of Market Switching Behavior of Mobile App Developers,” Y.J. Lee, H. Ghasemkhani and Y. Tan, the 23rd Workshop on Information Systems and Economics (WISE), Orlando, December 2012.
    • “Exploring Economic Values of Online User Review with Advertising Spending on Box-Office Sales,” Y.J. Lee, Proceedings of the 11th Workshop on e-Business (WeB), Orlando, December 2012.
    • "Do I Follow My Friends or the Crowd? Informational Cascades in Online Movie Rating,” Y.J. Lee, K. Hosanagar and Y. Tan, Proceedings of the Post-ICIS 2010, LG CNS/KrAIS workshop, St. Louis, December 2010.
    • “Do I Follow My Friends or the Crowd? Informational Cascades in Online Movie Rating,” Y.J. Lee, K. Hosanagar and Y. Tan, Proceedings of the 19th Workshop on Information Technology and Systems (WITS), Phoenix, 2009.
    • “Multi-Channel Sequential Search with Application to Piracy,” X. Geng and Y.J. Lee, Proceedings of the 30th International Conference on Information Systems (ICIS), Phoenix, 2009.
    • “Making Money with Free Software? Sampling Implications of Software Market,” Y.J. Lee and Y. Tan, Proceedings of the Conference on Information Systems and Technology (CIST), Washington D.C., 2008.
    • “An Empirical Study of Software Sampling: Categorical Heterogeneity and Vendor Strategy,” Y.J. Lee and Y. Tan, Proceedings of the 17th Workshop on Information Technology and Systems (WITS), Montreal, 2007.
  • Research Presentations

  • Conference Presentations
    • “The Effects of In-App Purchases and New Introduction of Mobile Applications: Freemium Version vs. Paid Version,” INFORMS Annual Meeting, Minneapolis, October 2013.
    • “Exploring Economic Values of Online User Review with Advertising Spending on Box-Office Sales,” the 11th Workshop on e-Business (WeB), Orlando, December 2012.
    • “An Empirical Study of Market Switching Behavior of Mobile App Developers,” INFORMS Annual Meeting, Phoenix, October 2012.
    • “Socio-Economic Value of Online User Rating on Box Office Sales,” INFORMS Annual Meeting, Phoenix, October 2012.
    • “Do I Follow My Friends or the Crowd? Informational Cascades in Online Movie Rating,” the Post-ICIS 2010, LG CNS/KrAIS workshop, St. Louis, December 2010.
    • “Do I Follow My Friends or the Crowd? Informational Cascades in Online Movie Rating,” the 19th Workshop on Information Technologies and Systems (WITS), Phoenix, December 2009.
    • “Multi-Channel Sequential Search with Application to Piracy,” the 30th International Conference on Information Systems (ICIS), Phoenix, December 2009.
    • “The Effects of Free Trials and Product Ratings on Software Trial under Information Diffusion,” INFORMS Annual Meeting, San Diego, October 2009.
    • “Do I Follow My Friends or the Crowds? Informational Cascades in Online Movie Rating,” INFORMS Annual Meeting, San Diego, October 2009.
    • “Do I Follow My Friends or the Crowds? Informational Cascades in Online Movie Rating,” CORS/INFORMS International Meeting, Toronto, Canada, June 2009.
    • “Making Money with Free Software? Sampling Implications of Software Market,” Conference on Information Systems and Technology, Washington DC, October 2008.
    • “An Empirical Study of Software Sampling: Categorical Heterogeneity and Vendor Strategy,” Workshop on Information Technology and Systems, Montreal, Canada, December 2007.
    • “Development of a New Product with Base and Complementary Components in a Duopoly Market,” INFORMS Annual Meeting, Seattle, October 2007.
  • Invited Presentations
    • University of Denver, Denver, CO, March 2013.
    • Rensselaer Polytechnic Institute, Troy, NY, February 2013.
    • University of Illinois at Chicago, Chicago, IL, February 2013.
    • Southern Methodist University, Dallas, TX, January 2013.
    • Santa Clara University, Santa Clara, CA, January 2013.
    • Yahoo! Labs, Sunnyvale, CA, January 2013.
    • Ulsan National Institute of Science and Technology (UNIST), Ulsan, Korea, May 2012.
    • Fordham University, New York, NY, March 2012.
    • University of Memphis, Memphis, TN, March 2012.
    • Korea Advanced Institute of Science and Technology (KAIST), Korea, February 2010.
    • Hong Kong University of Science and Technology, Hong Kong, February 2010.
    • University of Washington, Seattle, WA, May 2009.
    • Center for International Business Education and Research, Seattle, WA, May 2008.

This portfolio last updated: 31-Jul-2019 5:04 PM