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  • Journal Articles

    • Akaka, Melissa Archpru and Stephen L. Vargo (2015), "Extending the Context of Service: From Encounters to Ecosystems," Journal of Services Marketing, Forthcoming.
    • Whalen, Peter S. and Melissa Archpru Akaka (2015), "A Dynamic Market Conceptualization for Entrepreneurial Marketing: The Co-creation of Opportunities," Journal of Strategic Marketing, available online.
    • Akaka, Melissa Archpru, Stephen L. Vargo, Hope Jensen Schau (2015), "The Context of Experience," Journal of Service Management, 26(2), 206-223.
    • Vargo, Stephen, Heiko Wieland, Melissa Archpru Akaka (2014), “Innovation through Institutionalization: A Service Ecosystems Perspective,” Industrial Marketing Management, Forthcoming.
    • Akaka, Melissa Archpru, Daniela Corsaro,Carol Kelleher, Paul P. Maglio, Yuri Seo, Robert F. Lusch, Stephen L. Vargo (2014) “The Role of Symbols in Value Co-creation,” Marketing Theory, 14(13), 311-326.
    • Akaka, Melissa Archpru and Stephen L. Vargo (2014), “Technology as an Operant Resource in Service (Eco)Systems,” Information Systems and e-Business Management, 12(3) 367-384.
    • Akaka, Melissa Archpru, Stephen L. Vargo and Robert F. Lusch (2013) “The Complexity of Context: A Service Ecosystems Approach to International Marketing,” Journal of International Marketing, (21)4, 1-20.
    • Vargo, Stephen L. and Melissa Archpru Akaka (2012), “Value Co-creation and Service Systems (Re)formation: A Service Ecosystems View,” Service Science, 4(3), 207-217.
    • Kjellberg, Hans, Kaj Storbacka, Melissa Akaka, Jennifer Chandler, John Finch, Sara Lindeman, Helge Lobler, Katy Mason, Janet McColl-Kennedy, and Suvi Nenonen (2012), “Market Futures/Future Markets: Research Directions in the Study of Markets,” Marketing Theory, 12(2), 219-223.
    • Akaka, Melissa Archpru and Jennifer D. Chandler (2011), “Roles as Resources: A Social Roles Perspective of Change in Value Networks,” Marketing Theory, 11(3), 243-260.
    • Akaka, Melissa Archpru and Dana L. Alden (2010), “Global Brand Positioning and Perceptions: International Advertising and Global Consumer Culture,” International Journal of Advertising, 29(1), 37-56.
    • Vargo, Stephen L. and Melissa Archpru Akaka (2009), “Service-Dominant Logic as a Foundation for Service Science: Clarifications,” Service Science, 19(1), 32-41.
    • Vargo, Stephen L., Paul P. Maglio and Melissa Archpru Akaka (2008), “On Value and Value Co-creation: A Service Systems and Service Logic Perspective,” European
      Management Journal, 26(3), 145-152.

  • Book Chapters

    • Akaka, Melissa Archpru and Angeline Nariswari (2015), "Value Co-creation: Ethics," Encyclopedia of Public Administration and Public Policy, Third Edition, Taylor & Francis Group, Forthcoming.
    • Vargo, Stephen L., Robert F. Lusch and Melissa Archpru Akaka (2014), “Rethinking the Roles of Marketing and Operations: A Service-ecosystems View,” in Roland Rust (ed), Handbook of Service Marketing Research, Edward Elgar Publishing Ltd. Glos, UK, 467-488.
    • Akaka, Melissa Archpru, Hope Jensen Schau and Stephen L. Vargo (2013), “The Co-creation of Value-in-Cultural-Context,” in Russell W. Belk (Ed) Research in Consumer Behavior, Volume 15, Emerald, Bingly, UK, 265-284.
    • Akaka, Melissa Archpru, Stephen L. Vargo and Robert F. Lusch (2012), “An Exploration of Networks in Value Co-creation: A Service Ecosystems View,” in Stephen L. Vargo and Robert F. Lusch (eds.) Review of Marketing Research, Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing, Volume 9, Emerald.
    • Vargo, Stephen L, Robert F. Lusch, Heiko Wieland and Melissa Archpru Akaka (2012), “Knowledge Service Engineering: A Service-dominant Logic Perspective,” in Jussi Kantola and Waldemar Karwowski (eds.) Knowledge Service Engineering Handbook, CRC Press.
    • Lusch, Robert F., Stephen L. Vargo, and Melissa Archpru Akaka (2011) “Reframing Marketing with Service-Dominant Logic” in H. M. Pattinson and David R. Low (eds.), E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies, Business Science Reference.
    • Vargo, Stephen L, Robert F. Lusch, and Melissa Archpru Akaka (2010), “Advancing Service Science with Service-Dominant Logic: Clarifications and Conceptual Development,” in P. Maglio and J. Spohrer,eds) Handbook of Service Science, Springer.
    • Akaka, Melissa Archpru, Stephen L. Vargo, and Robert F. Lusch (2010), “A Service Perspective of Marketing, Operations, and Value Creation,” in, Waldemar Karwowski and Gavriel Salvendy, (eds.), Introduction to Service Engineering, Wiley.
    • Vargo, Stephen L., Robert F. Lusch, Melissa Archpru Akaka and Yi He (2010), “The Service-Dominant Logic of Marketing: A Review and Assessment,” Review of Marketing Research.

     

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This portfolio last updated: 18-Dec-2020 10:31 AM