Pallab Paul

  • Biographical Description

    • Web Site: http://www.du.edu/~ppaul

      Pallab Paul is a Professor of Marketing in the Daniels College of Business at the University of Denver.  He is also the Director of the International Living and Learning Community Program in the University.  Recognized for his excellence in research, teaching and service, Dr. Paul won multiple awards.  These include the highest award of the University of Denver (William T. Driscoll Master Educator Award) in 2009 and the highest award of Daniels College of Business (Daniels Outstanding Faculty Award for Excellence - Professor of the Year) in 1997-98.

      Dr. Pallab Paul's current teaching interest lies primarily in the area of International Marketing/Branding and International Business.  He also teaches Marketing on the Internet & e-Commerce, Marketing Research, Marketing Strategy, Marketing Management and Promotional Strategy.  He is a true team player in the College, teaching in all possible programs (including Executive/Professional education, traditional and nontraditional MBA and undergraduate programs).

      Dr. Paul’s research interest embraced the field of judgment and decision making in marketing, in particular in the “international” context.  Thus his research publications focus on marketing managers’, consumers’ and marketing educators’ decision making process and outcomes across country boundaries.  His research publications appeared in the following top-rated journals: Journal of Business Ethics, International Journal of Research in Marketing, Journal of International Marketing, Journal of Consumer Psychology, Journal of Advertising, Business Ethics – A European Review, The American Journal of Psychology, Journal of Consumer Marketing, and Journal of Marketing Education.

      Pallab Paul, a Fulbright Award-recipient, is a globally respected scholar and has delivered seminars, workshops, and keynote addresses in more than two dozen countries.  Additionally, he has worked with industry executives as a consultant, helping them formulate effective marketing strategies.  A native of India, currently living in the U.S.A., Dr. Paul brings in a very wide range of marketing perspectives because of his international exposure.  He received his B.E. in Mechanical Engineering from Calcutta University and Ph.D. in Business Administration (Marketing) from the University of Arizona.

This portfolio last updated: Dec 7, 2004 2:53:19 PM