• My Courses

  • Note: I have created the curricula for all of these courses.

  • Data Science in Marketing: MKTG 3705 / 4705

    This course has graduate and undergraduate students utilizing data to identify business opportunities. Students download data from the Internet, cleanse it and then visualize it to determine where the opportunities lie. We use software such as import.io, Tableau, Brandwatch Analytics and APIs to build contextual services. 

  • Digital Strategies: MKTG 4570

    This is the final course in the MS Marketing Degree and has graduate students utilizing the cumulative skills they've attained during the program to target individual customers. Social media & messaging application data, mobile technology, search/consumer behavior are all utilized to provide amazing contextual experiences for existing and potential customers. 

  • Global Product Innovation: MKTG 2945

    This undergraduate class has students reviewing the latest globlal technological trends such as, Artifical Intelligence, Genetic Engineering, Stem Cell and then applying those technologies to create a world-class product/service.

  • Marketing III: XMBA 4231

    This is an Executive level MBA course focused on illuminating the digital marketing ecosystem to solve real-world business problems. Students utilize the Sprint methodology outlined in Jake Knapps's book to determine what problem should be solved and then use their subject matter expertise along with the digital marketing strategies/tactics covered to resolve their business issue.

  • Mobile Marketing: MKTG 3475 / 4825

    Mobile is the default state of the Digital and it the contextual medium marketers have been waiting for. Grads and undergrads utilize cognitive neuroscience to illuminate mobile consumer behavior. We also review the differences between traditional mobile marketing and the new wave of contextual tools. 

  • Product Service Innovation: MKTG 4540

    This is a graduate level class and has students traveling to the Consumer Electronics Show in Las Vegas. Once there, students interact with market leaders to gain insight into product innovation and emerging opportunities. The trip happens at the beginning of class and after returning, students are tasked with "unpacking" all that they witnessed and creating products/services for top-tier clients.

  • Social Media Marketing: MKTG 3490 / 4815

    The social media landscape continues to evolve with Facebook and Instagram currently two of the largest advertising platforms in the world. True "online" social activity has moved to messaging apps such as Snapchat, WhatsApp and Facebook Messenger. Companies that fear transparency and authenticity face larger challenges than they have in the past given messaging apps real nature. Along with this move social is now almost 100% mobile visual (photos + video). This is entirely new challenge for late adopters. This is graduate and undergraduate class. 

  • SxSWi: Marketing, Tech & Innovation: MKTG 3435 / 4865

    This class has graduate and undergraduate students attending the SxSWi Conference in Austin Texas. For six days they are neck-deep in the latest trends in marketing, technology and innovation listening to a diverse array of passionate thought leaders from around the world. It's intense and worth every second!

  • Tech in Marketing: MKTG 3495 / 4845

    This is a fun class where grads and undergrads spend time learning software such as Adobe Illustrator/Photoshop, Axure, HTML, CSS and we finish up with some work using APIs. Today's marketing firms are increasingly technical. We work to get you ready!

This portfolio last updated: 15-Aug-2019 8:38 PM